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Mispelled Content Drives Traffic

Saturday, September 27th, 2008

We are sure everyone at one time has misspelled, or mistyped if you prefer, while searching for a product or information. Those who are use to searching the web knows many top hitters like Google and yahoo will have a spell check and correction suggestion on unrecognized words. However we still find the top four or five sites still very useful and pertinent. The interesting fact to note is often times, these sites that rank 1-4 for misspelled keywords are not in the top 5 of the keywords spelled correctly, some not even on the first two pages.

We have set up experiments to see how much traffic a misspelled domain could get, and you will be surprised at the frequency of landing pages being from misspelled keywords. This phenomena is a mixture between Read the rest of this entry »





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